Update: 07.11.2022
Last week: 43 week 2022 (24.10.2022 - 30.10.2022)
Last full month: Sep 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 592 | -0.6% | 50.1% | 0.9 | 707 685 | -4.0% | 79.4% | 0.2 | -2.5% |
| MoM | 8 277 | 8.4% | 51.2% | 1.5 | 3 878 197 | 9.2% | 80.8% | 1 | 5.1% |
| YTD | 92 178 | -9.2% | 53.5% | -3.9 | 43 366 020 | 12.3% | 81.8% | 0.8 | -2.6% |
| MAT | 108 218 | -12.9% | 52.3% | -5.6 | 50 366 525 | 9.2% | 81.0% | -0.1 | -3.6% |
| KAPSIKAM | |||||||||
| WoW | 20 208 | -4.3% | 3.2% | 0 | 7 787 233 | -5.6% | 3.2% | 0 | -4.9% |
| MoM | 87 101 | 32.6% | 2.6% | 0.4 | 33 779 798 | 30.2% | 2.6% | 0.4 | 12.1% |
| YTD | 844 037 | -1.5% | 2.6% | 0 | 347 561 216 | -2.0% | 2.8% | -0.2 | -3.2% |
| MAT | 1 052 248 | -3.0% | 2.7% | 0 | 431 971 196 | -3.6% | 2.9% | -0.2 | -4.8% |
| MILDRONATE | |||||||||
| WoW | 60 935 | -5.2% | 15.4% | -0.3 | 40 442 283 | -5.0% | 15.3% | -0.2 | -3.1% |
| MoM | 338 078 | 14.8% | 16.0% | -1.2 | 223 539 239 | 15.1% | 16.0% | -1.4 | 23.6% |
| YTD | 3 830 635 | -1.9% | 13.4% | -0.6 | 2 314 502 549 | 45.6% | 14.0% | 2.4 | 2.4% |
| MAT | 4 721 798 | 1.6% | 13.4% | 0 | 2 658 624 482 | 39.2% | 13.5% | 2.1 | 1.4% |
| SULFARGIN | |||||||||
| WoW | 1 877 | -18.2% | 0.6% | -0.1 | 1 054 469 | -19.8% | 1.0% | -0.2 | -0.9% |
| MoM | 10 511 | -4.3% | 0.7% | -0.1 | 5 965 321 | -1.6% | 1.1% | -0.1 | 4.6% |
| YTD | 125 131 | -5.9% | 0.8% | 0 | 64 737 262 | 0.5% | 1.2% | 0 | -8.4% |
| MAT | 156 312 | -3.5% | 0.9% | 0 | 80 057 965 | 2.9% | 1.2% | 0.1 | -8.6% |
| VIPROSAL | |||||||||
| WoW | 15 861 | -6.2% | 2.4% | 0 | 5 973 028 | -7.9% | 2.4% | -0.1 | -4.8% |
| MoM | 82 804 | 27.2% | 2.3% | 0.3 | 31 521 991 | 25.4% | 2.3% | 0.2 | 12.5% |
| YTD | 978 262 | 2.2% | 2.9% | 0.2 | 396 054 083 | 10.2% | 3.0% | 0.1 | -3.3% |
| MAT | 1 264 887 | 6.7% | 3.1% | 0.3 | 508 077 228 | 13.5% | 3.2% | 0.3 | -4.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 92 178 | -9.2% | 53.5% | -3.9 | 43 366 020 | 12.3% | 81.8% | 0.8 | -2.6% |
| KAPSIKAM | 844 037 | -1.5% | 2.6% | 0 | 347 561 216 | -2.0% | 2.8% | -0.2 | -3.2% |
| MILDRONATE | 3 830 635 | -1.9% | 13.4% | -0.6 | 2 314 502 549 | 45.6% | 14.0% | 2.4 | 2.4% |
| SULFARGIN | 125 131 | -5.9% | 0.8% | 0 | 64 737 262 | 0.5% | 1.2% | 0 | -8.4% |
| VIPROSAL | 978 262 | 2.2% | 2.9% | 0.2 | 396 054 083 | 10.2% | 3.0% | 0.1 | -3.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 108 218 | -12.9% | 52.3% | -5.6 | 50 366 525 | 9.2% | 81.0% | -0.1 | -3.6% |
| KAPSIKAM | 1 052 248 | -3.0% | 2.7% | 0 | 431 971 196 | -3.6% | 2.9% | -0.2 | -4.8% |
| MILDRONATE | 4 721 798 | 1.6% | 13.4% | 0 | 2 658 624 482 | 39.2% | 13.5% | 2.1 | 1.4% |
| SULFARGIN | 156 312 | -3.5% | 0.9% | 0 | 80 057 965 | 2.9% | 1.2% | 0.1 | -8.6% |
| VIPROSAL | 1 264 887 | 6.7% | 3.1% | 0.3 | 508 077 228 | 13.5% | 3.2% | 0.3 | -4.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 592 | -0.6% | 50.1% | 0.9 | 707 685 | -4.0% | 79.4% | 0.2 | -2.5% |
| KAPSIKAM | 20 208 | -4.3% | 3.2% | 0 | 7 787 233 | -5.6% | 3.2% | 0 | -4.9% |
| MILDRONATE | 60 935 | -5.2% | 15.4% | -0.3 | 40 442 283 | -5.0% | 15.3% | -0.2 | -3.1% |
| SULFARGIN | 1 877 | -18.2% | 0.6% | -0.1 | 1 054 469 | -19.8% | 1.0% | -0.2 | -0.9% |
| VIPROSAL | 15 861 | -6.2% | 2.4% | 0 | 5 973 028 | -7.9% | 2.4% | -0.1 | -4.8% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 8 277 | 8.4% | 51.2% | 1.5 | 3 878 197 | 9.2% | 80.8% | 1 | 5.1% |
| KAPSIKAM | 87 101 | 32.6% | 2.6% | 0.4 | 33 779 798 | 30.2% | 2.6% | 0.4 | 12.1% |
| MILDRONATE | 338 078 | 14.8% | 16.0% | -1.2 | 223 539 239 | 15.1% | 16.0% | -1.4 | 23.6% |
| SULFARGIN | 10 511 | -4.3% | 0.7% | -0.1 | 5 965 321 | -1.6% | 1.1% | -0.1 | 4.6% |
| VIPROSAL | 82 804 | 27.2% | 2.3% | 0.3 | 31 521 991 | 25.4% | 2.3% | 0.2 | 12.5% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs