for Grindex

Update: 07.11.2022

Last week: 43 week 2022 (24.10.2022 - 30.10.2022)

Last full month: Sep 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 592	-0.6%	50.1%	0.9	707 685	-4.0%	79.4%	0.2	-2.5%
MoM	8 277	8.4%	51.2%	1.5	3 878 197	9.2%	80.8%	1	5.1%
YTD	92 178	-9.2%	53.5%	-3.9	43 366 020	12.3%	81.8%	0.8	-2.6%
MAT	108 218	-12.9%	52.3%	-5.6	50 366 525	9.2%	81.0%	-0.1	-3.6%
KAPSIKAM
WoW	20 208	-4.3%	3.2%	0	7 787 233	-5.6%	3.2%	0	-4.9%
MoM	87 101	32.6%	2.6%	0.4	33 779 798	30.2%	2.6%	0.4	12.1%
YTD	844 037	-1.5%	2.6%	0	347 561 216	-2.0%	2.8%	-0.2	-3.2%
MAT	1 052 248	-3.0%	2.7%	0	431 971 196	-3.6%	2.9%	-0.2	-4.8%
MILDRONATE
WoW	60 935	-5.2%	15.4%	-0.3	40 442 283	-5.0%	15.3%	-0.2	-3.1%
MoM	338 078	14.8%	16.0%	-1.2	223 539 239	15.1%	16.0%	-1.4	23.6%
YTD	3 830 635	-1.9%	13.4%	-0.6	2 314 502 549	45.6%	14.0%	2.4	2.4%
MAT	4 721 798	1.6%	13.4%	0	2 658 624 482	39.2%	13.5%	2.1	1.4%
SULFARGIN
WoW	1 877	-18.2%	0.6%	-0.1	1 054 469	-19.8%	1.0%	-0.2	-0.9%
MoM	10 511	-4.3%	0.7%	-0.1	5 965 321	-1.6%	1.1%	-0.1	4.6%
YTD	125 131	-5.9%	0.8%	0	64 737 262	0.5%	1.2%	0	-8.4%
MAT	156 312	-3.5%	0.9%	0	80 057 965	2.9%	1.2%	0.1	-8.6%
VIPROSAL
WoW	15 861	-6.2%	2.4%	0	5 973 028	-7.9%	2.4%	-0.1	-4.8%
MoM	82 804	27.2%	2.3%	0.3	31 521 991	25.4%	2.3%	0.2	12.5%
YTD	978 262	2.2%	2.9%	0.2	396 054 083	10.2%	3.0%	0.1	-3.3%
MAT	1 264 887	6.7%	3.1%	0.3	508 077 228	13.5%	3.2%	0.3	-4.7%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	92 178	-9.2%	53.5%	-3.9	43 366 020	12.3%	81.8%	0.8	-2.6%
KAPSIKAM	844 037	-1.5%	2.6%	0	347 561 216	-2.0%	2.8%	-0.2	-3.2%
MILDRONATE	3 830 635	-1.9%	13.4%	-0.6	2 314 502 549	45.6%	14.0%	2.4	2.4%
SULFARGIN	125 131	-5.9%	0.8%	0	64 737 262	0.5%	1.2%	0	-8.4%
VIPROSAL	978 262	2.2%	2.9%	0.2	396 054 083	10.2%	3.0%	0.1	-3.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	108 218	-12.9%	52.3%	-5.6	50 366 525	9.2%	81.0%	-0.1	-3.6%
KAPSIKAM	1 052 248	-3.0%	2.7%	0	431 971 196	-3.6%	2.9%	-0.2	-4.8%
MILDRONATE	4 721 798	1.6%	13.4%	0	2 658 624 482	39.2%	13.5%	2.1	1.4%
SULFARGIN	156 312	-3.5%	0.9%	0	80 057 965	2.9%	1.2%	0.1	-8.6%
VIPROSAL	1 264 887	6.7%	3.1%	0.3	508 077 228	13.5%	3.2%	0.3	-4.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 592	-0.6%	50.1%	0.9	707 685	-4.0%	79.4%	0.2	-2.5%
KAPSIKAM	20 208	-4.3%	3.2%	0	7 787 233	-5.6%	3.2%	0	-4.9%
MILDRONATE	60 935	-5.2%	15.4%	-0.3	40 442 283	-5.0%	15.3%	-0.2	-3.1%
SULFARGIN	1 877	-18.2%	0.6%	-0.1	1 054 469	-19.8%	1.0%	-0.2	-0.9%
VIPROSAL	15 861	-6.2%	2.4%	0	5 973 028	-7.9%	2.4%	-0.1	-4.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	8 277	8.4%	51.2%	1.5	3 878 197	9.2%	80.8%	1	5.1%
KAPSIKAM	87 101	32.6%	2.6%	0.4	33 779 798	30.2%	2.6%	0.4	12.1%
MILDRONATE	338 078	14.8%	16.0%	-1.2	223 539 239	15.1%	16.0%	-1.4	23.6%
SULFARGIN	10 511	-4.3%	0.7%	-0.1	5 965 321	-1.6%	1.1%	-0.1	4.6%
VIPROSAL	82 804	27.2%	2.3%	0.3	31 521 991	25.4%	2.3%	0.2	12.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца