for Grindex

Update: 07.11.2022

Last week: 43 week 2022 (24.10.2022 - 30.10.2022)

Last full month: Sep 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 592 -0.6% 50.1% 0.9 707 685 -4.0% 79.4% 0.2 -2.5%
MoM 8 277 8.4% 51.2% 1.5 3 878 197 9.2% 80.8% 1 5.1%
YTD 92 178 -9.2% 53.5% -3.9 43 366 020 12.3% 81.8% 0.8 -2.6%
MAT 108 218 -12.9% 52.3% -5.6 50 366 525 9.2% 81.0% -0.1 -3.6%
KAPSIKAM
WoW 20 208 -4.3% 3.2% 0 7 787 233 -5.6% 3.2% 0 -4.9%
MoM 87 101 32.6% 2.6% 0.4 33 779 798 30.2% 2.6% 0.4 12.1%
YTD 844 037 -1.5% 2.6% 0 347 561 216 -2.0% 2.8% -0.2 -3.2%
MAT 1 052 248 -3.0% 2.7% 0 431 971 196 -3.6% 2.9% -0.2 -4.8%
MILDRONATE
WoW 60 935 -5.2% 15.4% -0.3 40 442 283 -5.0% 15.3% -0.2 -3.1%
MoM 338 078 14.8% 16.0% -1.2 223 539 239 15.1% 16.0% -1.4 23.6%
YTD 3 830 635 -1.9% 13.4% -0.6 2 314 502 549 45.6% 14.0% 2.4 2.4%
MAT 4 721 798 1.6% 13.4% 0 2 658 624 482 39.2% 13.5% 2.1 1.4%
SULFARGIN
WoW 1 877 -18.2% 0.6% -0.1 1 054 469 -19.8% 1.0% -0.2 -0.9%
MoM 10 511 -4.3% 0.7% -0.1 5 965 321 -1.6% 1.1% -0.1 4.6%
YTD 125 131 -5.9% 0.8% 0 64 737 262 0.5% 1.2% 0 -8.4%
MAT 156 312 -3.5% 0.9% 0 80 057 965 2.9% 1.2% 0.1 -8.6%
VIPROSAL
WoW 15 861 -6.2% 2.4% 0 5 973 028 -7.9% 2.4% -0.1 -4.8%
MoM 82 804 27.2% 2.3% 0.3 31 521 991 25.4% 2.3% 0.2 12.5%
YTD 978 262 2.2% 2.9% 0.2 396 054 083 10.2% 3.0% 0.1 -3.3%
MAT 1 264 887 6.7% 3.1% 0.3 508 077 228 13.5% 3.2% 0.3 -4.7%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 92 178 -9.2% 53.5% -3.9 43 366 020 12.3% 81.8% 0.8 -2.6%
KAPSIKAM 844 037 -1.5% 2.6% 0 347 561 216 -2.0% 2.8% -0.2 -3.2%
MILDRONATE 3 830 635 -1.9% 13.4% -0.6 2 314 502 549 45.6% 14.0% 2.4 2.4%
SULFARGIN 125 131 -5.9% 0.8% 0 64 737 262 0.5% 1.2% 0 -8.4%
VIPROSAL 978 262 2.2% 2.9% 0.2 396 054 083 10.2% 3.0% 0.1 -3.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 108 218 -12.9% 52.3% -5.6 50 366 525 9.2% 81.0% -0.1 -3.6%
KAPSIKAM 1 052 248 -3.0% 2.7% 0 431 971 196 -3.6% 2.9% -0.2 -4.8%
MILDRONATE 4 721 798 1.6% 13.4% 0 2 658 624 482 39.2% 13.5% 2.1 1.4%
SULFARGIN 156 312 -3.5% 0.9% 0 80 057 965 2.9% 1.2% 0.1 -8.6%
VIPROSAL 1 264 887 6.7% 3.1% 0.3 508 077 228 13.5% 3.2% 0.3 -4.7%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 592 -0.6% 50.1% 0.9 707 685 -4.0% 79.4% 0.2 -2.5%
KAPSIKAM 20 208 -4.3% 3.2% 0 7 787 233 -5.6% 3.2% 0 -4.9%
MILDRONATE 60 935 -5.2% 15.4% -0.3 40 442 283 -5.0% 15.3% -0.2 -3.1%
SULFARGIN 1 877 -18.2% 0.6% -0.1 1 054 469 -19.8% 1.0% -0.2 -0.9%
VIPROSAL 15 861 -6.2% 2.4% 0 5 973 028 -7.9% 2.4% -0.1 -4.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 8 277 8.4% 51.2% 1.5 3 878 197 9.2% 80.8% 1 5.1%
KAPSIKAM 87 101 32.6% 2.6% 0.4 33 779 798 30.2% 2.6% 0.4 12.1%
MILDRONATE 338 078 14.8% 16.0% -1.2 223 539 239 15.1% 16.0% -1.4 23.6%
SULFARGIN 10 511 -4.3% 0.7% -0.1 5 965 321 -1.6% 1.1% -0.1 4.6%
VIPROSAL 82 804 27.2% 2.3% 0.3 31 521 991 25.4% 2.3% 0.2 12.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs